About the project

I created a series of ads for M&S spring summer clothing campaign, showcasing various looks of the season as created and sold by M&S.

The main aim of the campaign was to raise awareness of the new product launches on M&S' own social media channels as well as on various websites through hompeage takeovers, as well as both static and animated ads. The brand guildlines had to be strictly adhered to, creative freedom was pushed to the boundaries while still allowing the design to be strongly associated with the brand's clean style aesthetic.

Social designs

Ads & HPTO