About the project

The brief I recieved for this project was to update Amazon credit card email lifecycle templates (credit provided by Newday). They were designed in line with updated colours and fonts, as well as a style guide. When designing the new email suite I used a mobile first approach.

As well as design updates to previously existing elements, new elements were added to the emails to improve upon the clarity of each step required when a customer applies for an amazon credit card. Steps were added to show the customer in the clearest way possible within each email what they have completed and what is outstanding, as well as a clearer overview of their account. The templates would also allow for promotions and offers to be pushed by simply rearranging and updating content blocks.

Email designs

Hero designs