About the project

I created a new email suite for Fancy, a fairly new grocery delivery company. With no exisiting emails, my task was to help drive the brand forward by creating a series of engaging emails which would then set the foundations of their future digital marketing. The brand style is fun and exciting with a young target audience, so with this in mind I made use of the brands' bright, eyecatching colour palette and introduced plenty of illustrative elements, alongside typography and bold imagery.

Initially, I created multiple design concepts, of which verious elements were then combined to create a master template which could be reused for future emails. Sadly the project was never finalised, as the Fancy brand was scrapped and the company taken over by GoPuff.

Designs