About the project

The Clinique 'what's your line?' was created to showcase Clinique's latest products via tutorials and a range of different looks which can be achieved by purchasing specific cosmetic products. I created a suite of high impact digital ads which would help drive traffic with an aim to increase awareness of the product range and thereby sales.

The What’s Your Line? pre-expands show a video of the first 15 seconds of the selected look. They will also flash between the 3 colours associated with the three looks; The Flirt, The Natural & The Starlet. The expand consists of three tabs (the three looks) which can be selected by the user. Within each of these tabs is a video (which autoplays) as well as a product showcase that switches between the products automatically, however arrows are added for extra functionality. The CTA at the bottom of expand has been tailored to the colour of the selected tab.

Designs