Salesforce
Production, UI/Web Design, Digital, Print, Decks
About the project
I worked as the Lead Designer for the Salesforce EMEA Employee Communications team for 20 months (initially covering maternity leave, and continuing beyond). In this role, I was responsible for producing a high volume of creative assets for use across the EMEA region. These included email designs, Google slide decks, social media banners, digital screens, print materials, and a wide range of graphic design collateral.
As part of a small, close-knit team, I collaborated directly with the Creative Director in California to brainstorm and conceptualise ideas, while also playing a hands-on role in the production of various campaigns, ensuring accurate and on time delivery despite working accross various time zones. These included the Salesforce Adventure Club, regional award initiatives recognising employee achievements, and toolkits designed for use by internal teams across EMEA.
With a reduced headcount, I took the lead in streamlining the production and briefing process, helping to improve efficiency across the team. I also developed multiple decks and toolkits that were rolled out region-wide. Many of the campaigns I worked on involved the creation of localised illustrative assets to ensure relevance and resonance across different markets.
Digital
