About the project

I created a new responsive website for a small property business. A new brand identity and strap line had been completed, and so the emphasis moved to activating the companies identity online, and creating a best in class online experience.

The website and tactical landing pages are the most important means the business has to attract and engage prospects, generate leads and ultimately drive sales. The major brand attributes needed across the website were: Warm, human and optimistic. As Good As Sold. For Your Future. Opening The Door To Tomorrow.

The website is aimed at People who need to sell property quickly due to difficult situations and or a Lack of time. My vision of how the website should communicate included: Making navigation as easy and as simple as possible, build brand awareness & trust, take the new branding and seamlessly blend it into the design and also build brand advocacy. Ultimately this would potentially lead to increased website traffic and sales.