About the project
I created two interactive animated ads for Nissan and AO.com in the form of website homepage takeovers. The purpose of these ads was to announce the launch of the Nissan 4x4 XI model, and AO's latest special offers. Rather than a static ad, these were created to encourage engagement with the user with an aim to drive website traffic and sales.
Nissan
The animation begins with the Nissan Juke appearing from the right hand side of the page. As the car is moving from the right to the left the background transitions to various terrain (Snow, Desert and Mountains), showcasing that the Nissan Juke can handle whatever the road throws at you.
AO.com
This HIT consists of a video, CTA and product carousel. The video will autoplay as soon as the HIT is activated. The product carousel to the left will scroll automatically but can be controlled by the user with the arrows provided. The product images are clickable allowing the user to navigate to the AO.com website. The CTA at the bottom right takes the user to the latest deals that AO.com has on offer.
